Post by nelsonelias on Feb 27, 2024 5:33:56 GMT -5
Are you ready to find out what the behaviors and habits of people online are in 2023? We Are Social has just published its long-awaited report, Digital 2023 , and we are ready to reveal the most interesting data regarding Italy and abroad. Although recent years have been characterized by great changes, both at a health and geopolitical level, there are some confirmations and innovations that emerge from the research. We didn't just focus on the numbers you find in the detailed report, but we broadened the reflection to draw useful and interesting ideas for 2023. You might be interested in: "Tiktokization of Instagram? A process that seems unstoppable " A global overview Time spent on the Internet is decreasing, but that doesn't mean the Internet is any less important in people's lives.
Instead, the data indicates that people are taking a more focused and thoughtful approach, prioritizing quality over quantity. This can be attributed to a combination of factors, such as the loosening of habits acquired during lockdown, information overload from all forms of media and a general desire not to waste one's time online. social media trends 2023 Online shopping has become increasingly popular, especially for Country Email List products such as groceries and consumer goods. However, despite the increase in sales, the time of physical shopping is not over. Shoppers favor a mix of online and offline purchases now that they have more freedom in choosing retail channels. Search engines continue to be the primary source of discovering new brands, products or services, followed by social media and consumer reviews.
Digital advertising revenue has increased 78% over the past three years, reaching $667 billion in 2022. Global spending on social media ads has more than doubled since the outbreak of COVID-19, reaching $226 billion in 2022. Growth rates in recent years indicate that the pandemic has increased the time people spend on social media, with the typical working-age user spending more than 2.5 hours a day using social platforms. This represents the highest figure ever recorded. Additionally, social media now takes up the majority of total time spent online, with nearly 40% of time attributable to this activity.
Instead, the data indicates that people are taking a more focused and thoughtful approach, prioritizing quality over quantity. This can be attributed to a combination of factors, such as the loosening of habits acquired during lockdown, information overload from all forms of media and a general desire not to waste one's time online. social media trends 2023 Online shopping has become increasingly popular, especially for Country Email List products such as groceries and consumer goods. However, despite the increase in sales, the time of physical shopping is not over. Shoppers favor a mix of online and offline purchases now that they have more freedom in choosing retail channels. Search engines continue to be the primary source of discovering new brands, products or services, followed by social media and consumer reviews.
Digital advertising revenue has increased 78% over the past three years, reaching $667 billion in 2022. Global spending on social media ads has more than doubled since the outbreak of COVID-19, reaching $226 billion in 2022. Growth rates in recent years indicate that the pandemic has increased the time people spend on social media, with the typical working-age user spending more than 2.5 hours a day using social platforms. This represents the highest figure ever recorded. Additionally, social media now takes up the majority of total time spent online, with nearly 40% of time attributable to this activity.